Let’s talk!

Let’s talk!

We achieve clarity through a process involving exploration, empathy, patience and commitment. Plenty of talking and, more importantly, listening… in a relaxed, informal environment. It’s all about trust, and getting to know each other really well, in order to develop a clearly defined strategy. And for you to be willing to put in your own hard yards to reap the benefits.

Give me a call now on 00(44)7968035792.

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A love for ‘people development’ is at the heart of everything I do. I believe that we’re all born with our share of talents, but single-handedly identifying and maximising them, then transforming them into performance, is a tough ask for anyone. Being able to meet this challenge is essentially what separates the fulfilled and successful from the frustrated.

Will Jefferson

After graduating from Durham University Will Jefferson – the founder of Performance Catalyst – was, for 12 years, a highly regarded county and international cricketer. Blessed with an inquiring mind and a gift for listening, Will gathered insights on – and from – team mates, opponents, coaches and leaders throughout his time in the world of elite professional sport. But we’re not just talking about sporting excellence; Will takes lessons learned from sport into business (and vice-versa). Because the most valuable of these are not exclusive… they just need adapting.

Education, Qualifications & Roles

2014 to 2019

Organisational Management Consultant with Footdown Ltd.
Will’s clients include:
British Athletics
English Cricket Board (ECB)
Hampshire Police
HSBC (UK, Canada, 
Hong Kong, Shanghai, Singapore, Dubai and Mumbai)
Hydro International (Portland Maine – USA)
Wiltshire Police


Institute of Leadership and Management (ILM) Level 5 in Coaching and Mentoring


Liberating Leadership Accredited Practitioner
Deeper Discovery Licensed Practitioner


Insights Discovery Licensed Practitioner


Inside Performance Certified Master Practitioner including:The Art and Science of Neuro-linguistic Programming – NLP – for Sport

Time Line Therapy

Approved Practitioner for the American Board of Hypnotherapy


ECB England Cricket Board Master Coach (UKCC LEVEL 4) Award
Post Graduate Dipolma in Personal and Professional Development


Durham University (Sport in the Community: B.A.Hons)


Oundle School, Northamptonshire


Professional cricket

Over 10,000 runs

in all forms of cricket

17 first class centuries

Highest score: 222

v Hampshire (captained by Shane Warne)


  • Essex CCC (7 years)
  • Nottinghamshire CCC (3 Years)
  • Leicestershire CCC (3 Years)
  • England Lions